Mastronardi Produce has announced that it is set to launch a new specialist brown tomato variety on the North American market, to be marketed under the group's Sunset Brand.
Kumato tomatoes, which have colours ranging from dark brown to golden brown and boast an intense savoury taste, are ideal for salads, hors d'oeurves and for use in recipes, according to Mastronardi.
'We continue our worldwide research and development of unique, flavourful gourmet tomatoes and in launching the Kumato in North America, we believe this authentic European variety will be a hit with tomato connoisseurs,' said group executive vice-president Paul Mastronardi. 'For years consumers throughout Europe have enjoyed the Kumato, and we are now very excited to grow it in our own greenhouses and have consumers on this side of the ocean enjoy it.'
On the shelves, Kumatoes have a ripeness chart to inform consumers on when best to eat the product, part of Mastronardi's ongoing initiative to educate consumers on tomato usage and consumption.
'We need to educate consumers on how to use specialty tomatoes, it's more than just chopping them up and putting them into salads,' said Mr Mastronardi. 'The Kumato is a unique tomato experience, its deep colour nurtures intense flavour and aroma that I have yet to see in any other specialty variety, it's a beautiful piece of fruit.'
No comments yet