The collaboration provides farmers with broader access to digital farming solutions that deliver real-time, data-driven irrigation recommendations
Irrigation technology leader Netafim has announced a partnership with irrigation management platform Treetoscope.
Treetoscope leverages direct plant sensing technology to transform irrigation practices for tree crops and orchard growers worldwide.
According to Netafim – the precision agriculture business of Orbia – the collaboration provided farmers with broader access to digital farming solutions that delivered real-time, data-driven irrigation recommendations.
”The Orbia Netafim–Treetoscope partnership brings plant-focused agronomic insights to growers through advanced sensing technology,” it stated.
”By directly measuring the plant’s actual water status, growers receive precise, real-time data to guide irrigation decisions – improving water use efficiency and crop performance under varying conditions.”
Netafim’s digital farming solution, GrowSphere, is an all-in-one operating system that allows farmers to manage daily irrigation and fertigation activities.
The group said that to continue advancing GrowSphere, it was actively pursuing collaborations that enhanced its capabilities, especially in areas such as sensor technologies.
As part of this initiative, it had partnered with Treetoscope, whose advanced plant sensing solution will be integrated into the GrowSphere platform.
Treetoscope’s IoT-based solution provides farmers with real-time, actionable insights and automatic recommendations for optimal water and fertiliser use to support healthier crop development.
Following a successful commercial collaboration in Turkey, the partnership between Orbia Netafim and Treetoscope ”allows growers to achieve significant water savings and utilise more precise, real-time crop monitoring”, Netafim said.
“As a global leader in precision agriculture, we’re proud to explore new ways to collaborate with agtech partners and strengthen sustainable farming,” said Max Moldavsky, director of innovation and climate solutions at Netafim.
“Our mission to help farmers boost productivity while using resources more efficiently is more important than ever.
”Partnering with Treetoscope – a startup we deeply value – allows us to offer growers a unique solution designed for today’s agricultural realities and long-term sustainability.”
The collaboration marked an ”important milestone” in Netafim’s digital farming journey, the group confirmed, reinforcing its commitment to leveraging technology for smarter, more efficient and more sustainable agriculture.
“Treetoscope’s real-time, direct plant sensing technology has already proven its value in helping farmers address key challenges – from optimising irrigation strategies to improving crop profitability,” said Dotan Eshet, CEO and co-founder of Treetoscope.
“Partnering with a global leader like Orbia Netafim marks a major milestone for our company and our mission to empower growers globally with accessible insights and optimisation tools at their grasp.
”Together, we enable growers to embrace a data-driven approach that enhances efficiency, promotes sustainability and supports the future of smart agriculture,” he said.
Over the next year, the collaboration will expand across North and Latin America, with plans to target additional global markets in 2026 and beyond, Netafim added.
