Italian company targets Easter holiday sales period with new range of brightly designed, limited-edition gift packs

Italian fresh produce supplier Orsero Group launches a new range of avocado and baby mango gift packs next week, as it looks to boost sales with a splash of springtime colour ahead of the Easter holiday.

As the days lengthen and the sunshine hopefully returns, the company says it hopes the limited-edition, F.lli Orsero-branded gift boxes will attract consumers with their delicate shades of primaveral yellow, lilac, pink and light blue.

Each pack contains four small Hass avocados or baby mangoes. According to the company, each fruit will be at the highest quality, the correct level of ripeness, and – thanks to their smaller size – a perfect individual portion.

The packaging itself is made from completely recyclable paper, the company adds.

“The F.lli Orsero limited edition is the perfect gift to wish someone a good start to spring around Easter,” said a spokesperson. “It will be available in all greengrocers, markets and supermarkets in Italy starting from 26 March and while stocks last.”