Orsero Group has been named as one of two exclusive operators of Madagascan lychee exports for the key European market
Through its subsidiary Simba, European importer Orsero Group has been appointed by the Groupement des Exportateurs de Litchis (GEL) to manage the export campaign for Madagascar lychees.
Orsero Group therefore becomes one of two exclusive operators for the import and distribution of Madagascar lychees in Europe.
With a particular focus on the key French market, the contract further strengthens the group’s leadership in exotics and firms up its presence in high value-added sustainable supply chains.
Madagascar is the world’s third-largest producer of lychees and the number one exporter to its main market, Europe, with approximately 15,000 tonnes sold between December and January.
The lychee supply chain in Madagascar is based on an extensive network of producers, according to Orsero. “Coordination provided by GEL ensures quality, traceability and compliance with international requirements,” it stated. “It stands out for its high quality standards and for a development model founded on the principles of sustainable agriculture - food safety, environmental protection and responsible working conditions - supported by GlobalGAP and Fairtrade certifications validated by Flocert.”
Raffaella Orsero, vice president and CEO of Orsero, and Matteo Colombini, co-CEO and CFO, commented: “We are extremely proud to have secured this contract and honoured by the trust that the Association of Lychee Exporters has placed in us. We are highly motivated and determined to build a strong and sustainable partnership with Malagasy producers, based on trust, shared values and mutual development.
“Our goal is to promote a product of excellence such as the Madagascar lychee in European markets, ensuring not only quality but also a long-term vision for the sector and a concrete commitment to continuity, reliability and product and service standards that meet our customers’ expectations.”
