Pear Bureau Northwest (PBNW) has announced that two of its key staff have been appointed to two industry Boards.
Kevin Moffitt, president and CEO, has been appointed to the Produce for Better Health Foundation (PBH) finance and audit committee.
As the only non-profit organisation with a mission to increase daily consumption of fruit and vegetables for better health, PBH leverages private industry and public sector resources to transform how people think about and enjoy produce.
Moffitt joins two other colleagues on the PBH Finance and Audit Committee whose role is to review and recommend financial policies to the Board of Trustees and Executive Committee, while also reviewing and recommending approval of required audits.
“PBH relies on industry funding to support its educational programming and consumer and influencer engagement platforms, making it vital to achieving our collective goal, Moffitt said.
“I am pleased to be asked to join this important committee and to help PBH in their mission to increase consumption of fruits and vegetables which can lead to healthier, happier lives.”
Meanwhile, Jim Morris, PBNW’s marketing communications manager, has joined the management board of the Alliance for Food and Farming (AFF).
“I’m honoured to join AFF with the objective to provide credible, science-based food safety information to consumers,” said Morris. “Facts, not fear, should guide their shopping choices.”
Over the last decade, the AFF has successfully diminished the impact of fear-based promotions, like the annual release of the “dirty dozen” list, which disparages the safety of more affordable and accessible produce items.
“I look forward to helping shape AFF’s message, to help ensure consumers are making the best choices for themselves,” Morris said.
