The Perishables Group has launched a redesigned website with interactive features as part of the Chicago-based consulting firm’s integrated communications platform to encourage a
reciprocal relationship with clients in the fresh food industry, president and CEO Bruce Axtman has revealed in a press statement.
In addition to a clean, modern design, the site provides relevant insights through a monthly newsletter and frequently updated overviews of department and category trends.
The Eye on the Market feature showcases products or trends breaking through in the industry, while the poll question gathers and displays feedback about hot topics within perishables.
Additionally, forums have been created for the Perishables Group’s technology and trade advisory boards.
The company’s customized client portals will also be streamlined and redesigned in an easy-to-navigate format.
Perishables Group expertise includes research, analytics, marketing communications, category development, supply chain management and activity-based costing.