With previous roles at Emco Cal and Sekoya, Grueterich brings more than a decade of marketing experience to her new role
Planasa has appointed Anja Grueterich as value chain manager Americas, strengthening its focus on collaboration across the value chain. In her new role, she will coordinate relationships with key stakeholders across North and South America, ensuring alignment with Planasa’s global strategy.
Grueterich brings international experience in marketing and communications. She previously worked at Emco Cal from 2012 to 2022 and joined the Sekoya blueberry platform in 2022 as a marketing specialist, a role she held until the end of 2025.
“I am grateful for the opportunity to take on this new role and contribute to Planasa’s continued growth,” Grueterich said. “This structure allows us to better understand market needs and build stronger partnerships across the value chain.”
In her new role Anja will report directly to Hans Liekens, global head of marketing & innovation.
