Nancy Tucker PMA

Nancy Tucker

Produce Marketing Association (PMA) vice-president Nancy Tucker, a fixture of PMA’s global work since the early 1990s, announced her retirement at the Fresh Summit 2020 Global Community Reception on 13 October.

She will officially step away from her role on 31 December 2020, the PMA revealed.

Tucker joined PMA in 1980 having previously worked for ARA (now Aramark). Although she has been instrumental in PMA’s global impact and engagement, Tucker’s service to PMA and all industry members has spanned almost the entire association from marketing and communications to membership, training and consumer education programmes as well.

“She has been a wonderful advocate for our industry, first and foremost,” said Michael Simonetta, CEO of Perfection Fresh Australia. “Her love for the industry knows no bounds and her passion and her love for PMA and the members has been instrumental in all the success that we’ve had on the international stage.”

Simonetta worked with Tucker and others to grow a PMA presence in Australia and New Zealand. Their work led to the Australia, New Zealand Country council, a successful first Fresh Connections event and in 2009, the formation of PMA Australia/New Zealand.

As impressive as her impact on that region has been, Simonetta also pointed to her work in South Africa and South America.

“If I needed to be any more impressed with Nancy, I was blown away in Santiago,” Simonetta recalled. “When she led Fresh Connections Chile and spoke in Spanish the whole time. I thought ‘is there anything this woman can’t do?’”

Duane Eaton, a former senior vice-president at PMA who worked with Nancy for 35 years, spoke about her transformation into PMA’s global ambassador after PMA retired its consumer affairs and nutrition programs in the 1980s.

“The bottom line is there is simply no way PMA could have the global position it enjoys today without Nancy’s tireless efforts,” said Eaton. “On top of everything she’s accomplished, she’s a genuinely nice person.”

Describing her development in the position, former PMA chief executive Bryan Silbermann described Nancy’s immersion into her role, learning new languages and becoming fluent in cultural norms.

“Her charm, wit and her energy made her perfect for this new role,” said Silbermann. “As Nancy crisscrossed the globe, PMA status and credibility grew and grew. She spoke skillfully and fluidly to audiences all over the world. She really paved the way for much of our global success during the past two decades.”

“Nancy has served the fresh produce and floral industry in many ways throughout her career at PMA, beginning initially with nutrition research and consumer-centric programmes in the early days and moving on to being a foundational piece of the association’s global footprint during the past 40 years,” said PMA CEO Cathy Burns. “Her ability to make connections throughout the world, and specifically all of Latin America, has resulted in the worldwide expansion of our membership base and establishment of in-country volunteer councils and representation.'

When asked to distill her own thoughts about her forty-year career in a few moments during the Global Community Reception, Nancy reflected not just on the work she’s done and the miles she’s traveled, but the people she has encountered, including PMA staff and industry volunteers.

“It’s the volunteers that really have my heart,” said Tucker. “It’s been both a lifetime and the blink of an eye. I’m looking forward to doing a lot more, but on my own schedule.”

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