Pure Flavor

Pure Flavor has launched a digital magazine to inspire families to get back in the kitchen this holiday season.

The Leamington, Ontario-based greenhouse vegetable supplier describes Live Deliciously as a 20-page digital magazine that ‘features flavours for every style and appetite’.

“Without any in-person sampling opportunities like trade shows or community events over the last nine months, we encouraged our various brand partners to create even more content that could be shared digitally in key regions where we have strong retail relationships,” said chief marketing officer Chris Veillon.

The first edition, called the “Holiday Flavours Guide”, features 18 dishes from various social influencers from around North America.

“From DIY charcuterie boards to vegan-inspired dishes to a variety of snacks, apps, and tasty main courses, all featured recipes include a wide variety of Pure Flavor’s greenhouse grown vegetables that are available year-round,” the company said.

Pure Flavor noted that it had seen significant spikes in website traffic as well as double digit growth this year across its social channels.

The company’s digital content strategy is based on the ICE (Inform, Connect and Educate) approach to consumer engagement

“The new Live Deliciously Magazine is just one part of our strategy to create great content that we can share across all our channels to encourage people to eat more fresh fruit and vegetables,” said Veillon.