Campaign reaffirms the brand’s status as a convenient, sweet and tasty apple to take with you wherever you go
RedPop has launched a consumer-focused campaign designed to reinforce the ‘Snack Me’ concept capturing the apple’s distinctive personality.
“With its compact and practical size, this little rebel with a sweet heart is establishing itself as the ultimate apple-shaped snack, perfect for a quick treat,” said Vog, which manages and markets the variety.
“This modern, versatile identity allows RedPop to connect with those who love discovering new products and ways of enjoying them, whilst also successfully appealing to younger generations.”
According to Vog, the highlight of the summer campaign is the collaboration between RedPop and Supergirl, launched to coincide with the cinema release of the new film dedicated to the DC heroine at the end of June.
“Based on shared values such as independence and courage, this partnership reinforces the brand’s bold and unmistakable identity through one of pop culture’s most iconic and recognisable characters,” the company said.
“In addition to consumer and retail initiatives, the hallmark of the partnership is Supergirl’s unmistakable S-Shield, which has been featured on stickers and promotional materials over recent months. This highly recognisable visual element boosts brand awareness and makes the product more memorable on the shelf.”
The campaign includes digital activities, which feature a multi-country social media campaign centred on the ‘Snack Me’ positioning, supported by specific influencer marketing initiatives. These include the RedPop 30 Days Apple Snack challenge, which invites creators to share how they incorporate a natural snack into their daily lives, inspiring their communities with ideas and moments of consumption and encouraging them to take part in the challenge.
“Through this integrated mix of digital content and high-profile partnerships, RedPop continues to engage consumers in a direct, contemporary way, bringing its vision of natural snacking into contexts that are increasingly close to everyday life,” Vog said.
“Thanks to its practical size, its sweetness and a colourful, eye-catching visual identity, RedPop reaffirms its status as a modern apple with a pop spirit that is both appealing and readily available: the perfect snack to unleash your rebellious spirit.”
