The FCD (Federation of Commerce and Distribution Companies) in France has indicated that the agreement for retailers to voluntarily reduce their margins on fresh produce during crises is being put into practice this cherry season.
'Cherries are in a situation of economic crisis,' the FCD stated in a press release, 'mostly due to the bad weather in the month of May, so retailers are now going ahead to moderate their margins as agreed with the president of the Republic on 17 May.'
Through various advertising and promotional activities in-store, retailers are planning to push this seasonal product from this week, according to Agrisalon.com.
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