Safeway is to expand its Eating Right Kids range, a private label line of more than 100 food and drink items targeted at children.
An extension of the retailer’s Eating Right range, the new line will carry images of Looney Tunes characters through a licensing agreement with Warner Bros.
The retailer also announced that sales of its “O” organics line are set to reach US$400m in 2008, up from US$310m last year.
Non-traditional varieties are forecast to make up more than 60 per cent of the industry’s total exports this season
Global campaign kicks off in mainland China, Taiwan and Hong Kong with digital and in-store activations and Kung Fu Panda packaging
Fresh produce marketers have until April 29 to enter Australasia’s premier award for marketing excellence
Production issues and mounting competition from other suppliers hit exports
Import value climbs by 26 per cent while exports rise slightly year-on-year at 1 per cent
No fruit from company’s first new-season consignment of SunGold will be released until further inspections have been carried out and any affected product is destroyed
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