Valencia-based company partners with Berlin Tennis Open and SanLucar Ladies open
SanLucar has announced two new tennis collaborations in Germany. The brand is partnering with the Berlin Tennis Open from 14-22 June and the SanLucar Ladies Open in the city of Aschaffenburg from 7-13 July.
The Berlin Tennis Open, a WTA 500 tournament held at the historic Steffi Graf Stadium, brings together the world’s best female tennis players to compete for the title on the grass. Among the participants are world No. 1 Aryna Sabalenka, Australian Open champion Madison Keys, Coco Gauff and rising German star Eva Lys. A total of 16 of the world’s 18 best players will compete in the tournament. SanLucar will be present with fresh fruit offerings, its own experience stand, and activities for players and guests.
The SanLucar Ladies Open – renamed after the fruits and vegetables premium brand –will take place in the city of Aschaffenburg in Northern Bavaria. This international ITF W50 tournament is supported by the German retailers Edeka Stenger and Frischezentrum Melzig, together with SanLucar, as main sponsor, emphasising the company’s commitment to junior sports and the promotion of young talents.
Numerous up-and-coming players from Germany, Europe and overseas will compete for important world ranking points and prize money of US$40,000. As well as tennis, the clay tournament offers a varied programme for the whole family, including healthy snacks, children’s activities and meetings with the players.
“Sport and tennis stand for fairness, passion, fun, healthy nutrition and international diversity – values that SanLucar also embodies,” said Armin Rehberg, CEO of SanLucar.
“We are delighted to be able to contribute to two such special tournaments with our support and wish all participants lots of fun. Both events are very different and demonstrate once again that, regardless our international focus, SanLucar remains dedicated to our key regions in Germany, being deeply committed to this traditional market for our products.”
