Premium brand now available in Singapore, Hong Kong, Malaysia, and central China
SanLucar continues to expand its reach in Asia, most recently with its market launch in Singapore last year. The brand is now also available in Hong Kong, Malaysia, and central China.
Its roll out in the region is being carried out in close collaboration with various partners such as the DFI Retail Group and premium retailers like Giant, CS, CS Fresh, Lucky, Mercató, and retailers in China.
CEO Armin Rehberg and director of international markets Jaime Sánchez recently travelled to Asia for strategic discussions with the company’s retail partners in the region. These include planned product assortments and specific promotional plans for each country.
“With over 10,000 stores, our retail partners in Asia offer ideal conditions to spread the vision of natural enjoyment across the continent: Taste in harmony with people and nature – now also in Asia,” SanLucar said.
Rehberg commented: “I’m proud of our development and our new partners here in Asia. They and their consumers love our brand and our premium products. We look forward to continued successful collaboration”.
Last year, SanLucar received the Raising Brand Award in Singapore in recognition of its strong branding.
With its expansion into Hong Kong and Malaysia, the company is seeking to reinforce its international growth strategy in the region. “What has always been important to us is to convey that a truly honest premium brand is more than just a marketing product. Our production and premium quality are the core elements of doing things in a way we can be proud of,” Rehberg said.
“It’s great to see that our retail partners in Asia truly appreciate this. Asia, alongside our home markets of Germany and Austria, is a fantastic market for our brand with tremendous future prospects.”
