He will be responsible for growing European business and establishing direct-to-retail channels

Mission Produce has appointed Sean Bagheri as commercial director of Mission Produce Europe. He will be responsible for growing European business and establishing direct-to-retail channels by delivering profitable sales growth for customers and maintaining year-round customer service.

Sean Bagheri Mission Produce

“Sean was a strategic hire to unite our global sourcing and European sales teams in order to maximise profitability for both our growers and our customers,” said Paul Frowde, managing director of Mission Produce UK and EU.

“With the potential market growth for avocados and mangoes in Europe, we’re advancing our teams to elevate our ability to deliver high-quality fruit year-round and strengthen Mission Produce’s market share.”

Bagheri’s responsibilities will include sales and sourcing operations development, customer relationship management, and supply chain process advancement with a goal to identify new business opportunities and execute revenue-generating strategies in the European market.

“I’m excited for the opportunity to leverage Mission Produce’s market leadership, global network, and vertical integration to improve the customer experience and drive consumption of ripe avocados and mangoes across Europe,” Bagheri said.

“My goal is to demonstrate how we align our targets to those of our customers and market the fruit in a sustainable way while respecting the needs of our growers. I look forward to implementing strategic synergies throughout our business to strengthen Mission’s leading position as the go-to supplier for avocados and mangoes.”

Bagheri’s appointment comes ahead of anticipated facility developments that aim to establish the company’s direct-to-retail service. Mission Produce is vertically integrated in South America and South Africa, with additional sourcing capabilities across premium growing regions, to promote a reliable supply of fruit to service European customers year-round.

Bagheri brings more than 10 years of experience in sales strategy development and execution, with a background in produce sales, specifically for avocados and mangoes.