Ecuador was the ninth-largest delegation in attendance from over 50 participating countries

Ecuador Sistema B summit

Almost 20 entrepreneurs from Ecuador, representing sectors such as flowers, bananas, tourism, and finance, took part in the B for Good Leaders Summit 2024 in Amsterdam recently. The event was organised by Sistema B, a non-profit organisation that promotes the construction of a new economy where success and financial benefits serve people and the planet.

The summit brought together over 1,500 business leaders dedicated to promoting a more equitable and regenerative economy. The Ecuadorean Triple Impact Delegation was the ninth-largest delegation from 50 participating countries and the largest from Latin America.

The delegation held over 100 individual meetings with global leaders, sharing resources, ideas, and strategies. These interactions are expected to lead to partnerships that generate value and interdependence, aiming to achieve objectives that will positively impact society and the environment.

Furthermore, the Ecuadorean Ambassador to the Netherlands, Andrés Terán, met with B for Good Leaders founders Marcello Palazzi and Leen Zevenbergen, reaffirming Ecuador’s commitment to fostering international commercial alliances with social and environmental impact.

Ambassador Terán remarked, “It was a great pleasure and a source of pride to accompany the Ecuadorian delegation at the B For Good Leaders Summit in Amsterdam. These companies are clear and tangible examples of the sustainability efforts and practices of the Ecuadorean industry”.

José Ignacio Morejón, executive director of Sistema B Ecuador, said: “We believe in fostering connections between leaders with like-minded ideas who share a common purpose of making this world a better place, alleviating poverty, and regenerating our economy”.