Company said new additions strengthen execution, consistency, market reach across premium table grape programmes
Sun World International has added new marketers and licensees in Italy, Peru, and the US as it continues to strengthen the global platform behind its branded table grape programmes.
The company said the new partners would support its proprietary grape brands, including Autumncrisp, and reflect a continued focus on building a strong partner network that can support premium fruit programmes with the right mix of commercial experience, regional strength, and supply chain reliability.
“These additions reinforce the strength and value of the global pipeline we are building,” said vice president of global licensing, Pablo Ramirez. “As branded fruit continues to gain momentum, we’re dedicated to creating new opportunities with partners who understand execution, consistency and the importance of protecting the consumer experience. That is what helps create lasting value across the supply chain.
The new licensees include: Barbera International, Organizzazione di Produttori Secondulfo, Top Fruit di Angela Colucci, Novello e C, La Vera, Green Farmers Group, OP Insieme Società Cooperativa Agricola, Az. Vitivinicola Casa di Grazia di Di Francesco Maria Grazia and OPAS Società Cooperativa Agricola in Italy; IQF del Peru, Sociedad Agricola Drokasa, Campos del Sur and Danper Trujillo in Peru and Vista Vineyards in the US.
“Sun World’s evolving partner base reflects a broader shift in branded fruit: success depends on more than great genetics. It requires a connected system with strong partnerships that can carry the grapes from development to production, from marketing to grocery shelf, and from first purchase to repeat purchase,” Sun World said in a press release.
“That system is becoming increasingly important as consumers continue to reward fruit that delivers on flavour, texture, and consistency. In table grapes, especially, strong-branded programs are creating room for premium offerings that stand out in-market and build loyalty over time.”
Gerardo Lugo, chief commercial officer at Sun World International, commented: “We see a clear opportunity to keep growing the category in a way that benefits the full chain. We are investing in innovation, expanding thoughtfully across three continents and working with partners who share our commitment to excellence from development through delivery. The goal is to create a network that supports growth today while setting a stronger standard for the future”.
