The California-based group has introduced a new website experience featuring grower spotlights, seasonal inspiration, and educational content
Sunkist Growers has unveiled a refreshed online experience, introducing a new digital platform built around the theme of ’Welcome to the co-op’.
According to Sunkist, the website invites consumers to connect more directly with the growers, the fruit they grow, and the everyday moments that define Sunkist.
This, it said, brings the cooperative story to life through immersive content, visual storytelling, and a more dynamic, user-friendly design.
”Through grower spotlights, recipes, seasonal inspiration, and lifestyle-driven content, the platform brings the people and groves behind Sunkist citrus to life in new ways for today’s digital audience,” the group noted.
”The platform also supports customer engagement by helping drive citrus discovery, usage inspiration, and year-round category relevance.”
Reflecting the brand’s ’Good Fruit. Good People.’ ethos, the platform is designed to highlight the people, purpose, and products behind Sunkist citrus while reinforcing its role in daily life.
“The new Sunkist.com experience is designed to do more than tell our story – it’s meant to inspire citrus usage and strengthen how consumers connect with the Sunkist brand throughout the shopper journey,” said Cassie Howard, senior director of category management and marketing at Sunkist Growers.
“By pairing seasonal inspiration, educational content, grower storytelling, and engaging digital experiences, we’re creating new opportunities to connect consumers with citrus while supporting year-round customer engagement.”
The refreshed website also introduces Segments, a dedicated content destination featuring grower stories, wellness content, recipes, and lifestyle inspiration.
Updated regularly with new articles and resources, Segments looks to create new opportunities for consumers to engage with the Sunkist brand throughout the year.
In addition to editorial content, the enhanced site offers practical tools and resources designed to help consumers incorporate citrus into everyday routines.
The platform supports Sunkist’s full citrus portfolio, with content designed to highlight in-season varieties year-round.
”Consumers can explore currently available offerings, including Navel oranges, lemons, California mandarins, California Star Ruby grapefruit, organic citrus, and specialty favourites such as Cara Cara and Blood oranges,” Sunkist outlined.
