Sunkist Growers has launched its 2012 Take A Stand campaign in the US, encouraging children in then country between the ages of seven and 12 to host fresh lemonade sales for charity.
This year's promotion includes redesigned stands, online tools, mobile marketing, and new recipe booklets.
Point-of-sale promotions in the stores of partner retailers will invite families to order stands by text or QR code.
It is estimated that since 2004 more than 65,000 children have joined the programme, raising US$3m for non-profit organisations.
Claire Smith, Sunkist's corporate communications director, said: 'Old-fashioned fresh lemonade sales are a fun and proven way to encourage philanthropy amongst kids.'
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