Swift Freight Barloworld

Following the 2008 acquisition of Dubai-based Swift Freight International by Barloworld Logistics, the former is now to be consolidated under the Barloworld Logistics brand in the Middle East.

Part of the South African Barloworld group, Barloworld Logistics acquired several businesses in the Middle East and the Far East in 2008 in order to strategically position itself on the world’s leading East-West trade route.

“Our strategic intent is to provide supply chain management solutions to medium and large corporate customers,' said Sean Bradley, managing director for the Barloworld Logistics Middle East operation. 'Fundamentally, we want to demonstrate our capabilities in the supply chain management through our freight forwarding, warehousing and distribution offerings that we have acquired from Swift. We want to give our existing and potential customers the confidence that we are capable of providing integrated supply chain solutions to meet any of their needs in the market.”

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