Leading seed company’s ‘Every Season. Every Field.’ initiative highlights Romaine varieties bred for consistent performance across growing windows, geographies and end-use markets
Syngenta Vegetable Seeds will officially launch its new Romaine lettuce campaign, ’for Every Season. Every Field.’, at its Future of Veg Field Day in Salinas on 12-13 August.
The event will spotlight the group’s Romaine portfolio, ”developed to deliver reliability, flexibility, and market-ready performance for growers facing increasing complexity in the field”.
”Held in the heart of California’s lettuce-producing region, Future of Veg Field Day draws growers, shippers, and dealers from across the industry for an up-close look at the latest innovations in leafy greens,” Syngenta said.
”Producers will see first-hand how Syngenta’s Romaine lineup delivers proven performance across growing windows, geographies, and end-use markets.”
Syngenta said the event will feature in-field demonstrations and side-by-side comparisons, with attendees able to walk the fields and evaluate how Syngenta varieties perform under real conditions.
The company’s breeders, researchers, and commercial team will be on site to answer questions, share slotting strategies, and offer insights into variety development.
“This campaign is about showing growers that they can rely on Syngenta for a complete solution,” said Walkyhr Macy, west and wholesale customer experience specialist at Syngenta Vegetable Seeds.
“We’ve built this portfolio not only to perform across regions and conditions, but to support growers who want confidence, flexibility, and consistent value in every acre they plant.”
“Our breeding approach focuses on solving real problems our growers experience, whether it’s slotting challenges, disease pressure, or market shifts,” said Justin Goodwyn, west leafy and brassica product specialist at Syngenta Vegetable Seeds.
“The Romaine portfolio is a result of years of field testing and grower input, and we’re proud to showcase it where it matters most: in the field.”
Syngenta’s top-performing Romaine varieties like Duquesne will be on display, it confirmed, along with products like Boronda and Cardinal, each bred to meet growers’ evolving performance and market requirements.
The latest innovations will also be on display, giving attendees a look at Syngenta’s ”continuous innovation and commitment to long-term return on investment”.
“Duquesne and other top performers in our lineup continue to set the standard for yield potential, uniformity, and downstream performance,” added Nick Barnes, Syngenta Vegetable Seeds west commercial unit head.
“We’re constantly working to build on that success, without disrupting what growers already trust.”
Syngenta’s explained that the Romaine portfolio ”reflects its approach to long-term partnership: performance today, and adaptability for tomorrow”.
