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Tesco's Slovakian operation has announced the launch of a new online grcoery shopping service covering customers in Bratislava and several surrounding towns.

According to the group, around 1,000 customers per week will be able to order their shopping online and have it delivered directly to their homes, choosing from almost 20,000 lines of fresh and frozen food, and non-food items.

It follows a successful trial with customers and staff and is part of the group's strategy to be 'an outstanding international retailer in-store and online'.

'This is a new innovative offer for the Slovak market and we believe that the service will help Slovak customers in today's hectic world, not just by making shopping easier but also saving them time,' noted Martin Dlouhy, chief executive at Tesco Slovakia.

Ken Towle, online food and internet retailing director at Tesco, added: 'We've used our learning and experience from our existing online operations in the UK, Ireland, South Korea, and more recently in the Czech Republic and Poland, to create an innovative IT platform that is industry-leading and scalable.'

Tesco will initially operate from two stores covering Bratislava and a number of smaller towns including Senec, Pezinok and Stupava.