Mushroom brand recognised for its appearance, flavour, smell and texture

The Real ChampiON

The Real ChampiON has become the first fresh mushroom brand to obtain the prestigious Flavour of the Year award. The quality seal is based on the results of consumer tasting panels and is endorsed by the specialised external laboratory ALS Global- 5senses.

During the tastings, the jury gave an exceptional score to The Real ChampiON in all the parameters analysed: appearance, flavour, smell and texture. The brand scored 8.7 out of 10 in general satisfaction, the highest in the fresh category, and 8.9 in purchase intention.

“We are really satisfied and very proud. This award is a reflection of our effort to offer a fresh mushroom with maximum freshness, quality and flavour,” said Aitor Sanzol, commercial director of The Real Green Food, which markets the mushroom through its fresh division Ayecue.

“We seek to meet the expectations of consumers, who demand a local, sustainable product with the maximum flavour. That is why it is now an honour and guarantee that it has been the consumers themselves who have granted The Real ChampiON this distinction.”

The Flavour of the Year 2024 seal will be included in the four formats of white mushroom marketed and endorsed with The Real ChampiON brand: large whole in a 450g tray, medium whole in a 250g tray, whole baby in a 250g tray and washed laminated in a 250g tray. This last format also offers the greatest convenience on the market as it is already ready for consumption.