TopFruit has transformed its in-house marketing unit into Greenhouse Creative Brand Studio, a wholly owned but independently operating agency
In what is seen as a key branding strategy and service development, South African company TopFruit has launched its Greenhouse Creative Brand Studio.
The studio takes on the duties of TopFruit’s marketing business unit, which has become well-known over the years for, in particular, the marketing of its flagship Pink Lady apple brand in South Africa, Africa and the Indian Ocean Islands.
TopFruit’s other apple brands include Joya, Envy, Jazz, Sassy, Cosmic Crisp and Soluna.
The marketing of these brands, and TopFruit’s own business marketing, is now done by Greenhouse which, although a 100 per cent TopFruit-owned company, is now a standalone entity and operates as Greenhouse Creative Brand Studio across the fruit spectrum.
“This exciting new chapter means Greenhouse is now open to working with businesses across the agricultural sector, not only TopFruit, bringing their specialist insight, strategic thinking, and creative expertise to brands ready to grow,” said managing director Liza Matthews.
“Greenhouse is driven by a passion for fresh, modern design and a deep understanding of the fruit industry.
”Their mission is to modernise traditional fruit branding in ways that resonate with today’s conscious, design-savvy consumers,” she noted.
“We believe exceptional fruit deserves exceptional storytelling and Greenhouse knows how to tell them.
”Our name is rooted in a simple belief: when something is loved and nurtured in a traditional greenhouse, it flourishes,” Matthews continued.
In the same way, Greenhouse helps brands grow through creativity, care, and strategic thinking. Hence their slogan: Brand Growth Starts Here.”
Matthews said Greenhouse cultivates creative solutions globally and for the South African fruit industry, with the company’s ”extensive business-to-consumer marketing experience” reflected in the local marketing of Pink Lady apples.
“From brand strategy and campaign planning to digital marketing, social media management, content creation, experiential marketing, photography, and videography, Greenhouse offers a full spectrum of creative services,” she outlined.
”We have strong business-to-business marketing expertise, developed through our work for TopFruit.
”This includes creating campaigns, producing technical handbooks, managing websites, developing promotional items, and delivering a wide range of strategic marketing solutions,” Matthews confirmed.
Matthews was at TopFruit for 20 years, with 13 of those spent as marketing manager, while her team members bring a further 30 years industry experience between them.
“These years of experience means that the team of six women understand the agricultural industry that they operate in and the demands of fruit branding,” she noted.
”They work from the belief that ’everything matters’ and their values focuses on strategy, thoughtfulness, being bold, clear communication, strong impact and team spirit.
“Our passion for our work comes from the love we all have for marketing and the great team spirit we have in our team,” Matthews added.
”We want every detail to be perfect, that is why our internal slogan, ’everything matters’, is so important to us. We would like to grow something extraordinary for you.”
