Leading food packaging company Sirane has strengthened its global presence with the opening of Sirane Turkey, located in the port city of Antalya on the country’s southern coast.
According to the group, the office will help drive business in southern Europe and the Middle East, as well as other local regions.
“Turkey has a large population and a large food industry so it is the perfect location for Sirane to open a new base,” said Sirane managing director Simon Balderson. “It will help Sirane push into Turkey, the Middle East, North Africa and north into Russia and the Ukraine. Antalya’s location as a Mediterranean port close to some of the country’s most fertile food production areas is perfect for us.
“Some of our key markets – meat, fruit and vegetables – are also key markets in Turkey, with vast quantities of food being produced and shipped around the region, he added. “Recent innovations, such as our shelf-life extending bags and films, absorbent fruit pads and odour absorbing meat pads, are all products that should be perfect for this region. But we’re also looking to introduce other innovations, such as our range of cooking bags, to a whole new market. We’re very excited about the possibilities in the region.”
Sirane Turkey’s operation will eventually replicate that of the UK, offering not only manufacturing but a ‘high level of design and innovation’, the group noted.
“I am delighted Sirane Turkey has now begun trading,” said Sirane Turkey’s managing director Taskin öztas. “We have now taken on sales staff, and are looking forward to taking Sirane’s innovative food packaging products to new markets.
Sirane Turkey opened less than a month after Sirane Southern Africa began trading, with that operation looking to open a manufacturing and warehousing facility in the region at the first available opportunity.
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