The exclusive global marketer of Ozblu blueberries has named industry leader Luciana Vecco to drive expansion across key European markets, leveraging her extensive retail and agribusiness expertise
United Exports, the exclusive global marketer of Ozblu blueberries, has announced the appointment of Luciana Vecco to lead its business growth strategy and client service model across the UK and Europe.
Vecco brings more than two decades of international experience in fresh produce, retail and agribusiness, having most recently served as managing director and COO of Agroberries Europe BV.
“It’s a pleasure to welcome Luciana to the United Exports team,” said Roger Horak, founder and executive chairman of United Exports.
“With her sharp insight into the European retail landscape, impressive track record of building successful teams and wealth of industry experience, she is uniquely positioned to help accelerate Ozblu’s growth and footprint across the UK and Europe.”
United Exports outlined that Vecco’s career spans leadership roles on both the retail side and the vertically integrated grower side.
She has ”consistently driven sales growth”, it said, delivered innovative strategies and secured long-term partnerships with major retailers.
Vecco is also a trusted advisor in the agri-tech sector, having acted as an external evaluator for the European Innovation Council.
“I’m delighted to be joining United Exports and to play a role in driving Ozblu’s continued growth across these exciting markets that are starting to prioritise premium blueberries,” said Vecco.
”The brand’s commitment to innovation and uncompromising quality sets it apart, and I look forward to expanding its reach and delivering its exceptional blueberries to even more retailers – and ultimately, to consumers – across the region.”
