Westfalia Fruit has appointed Raina Nelson as president of its US operations. She succeeds outgoing president, Art Bruno, who retires after six years at Westfalia Marketing USA.
Nelson will lead the US’s fully integrated business in providing 100 per cent US coverage and beyond from its own and selected partner orchards.
She brings extensive experience in fresh produce marketing, procurement, food safety, sales and supply chain, having previously worked for Calavo Growers, CH Robinson and Del Monte Fresh.
Nelson is currently the vice chairperson for the Southeast Produce Council, and serves on the executive committee of the United Fresh Produce Association.
She holds a BSc in Food Science and Human Nutrition (2001) and MSc in Food Microbiology (2003) from the University of Florida.
“Westfalia Fruit is very pleased to welcome Raina to its global leadership team,” said Alk Brand, CEO of Westfalia Fruit Group.
“Her experience and knowledge of the market are undeniable assets to Westfalia, the global avocado market leader. Avocado consumption per head in the US is one of the highest globally, and the US is therefore a key business territory for Westfalia.
“This presents many opportunities in developing the market, which I am confident Raina and the team can meet head on. Her contribution to upholding our diverse geographic footprint and annual 52-weeks supply will be invaluable.”
Nelson commented: “I am excited to join the Westfalia Fruit Group. The company’s global avocado network is unparalleled.
“The vision to advance purpose-driven strategies in the US is an incredible opportunity. Their impressive environmental, social and economic objectives prove a strong commitment to sustainability and overall excellence. I look forward to working with the Westfalia Fruit global team and leading the US team to build upon the great work Art and his team have begun.”