Company to showcase pioneering research in varietal development at Fruit Attraction 2025
Westfalia Fruit will unveil its avocado variety library, the largest of its kind in the world, at this year’s Fruit Attraction in Madrid. The library, which forms the foundation of the company’s Orchard of the Future, contains more than 140 unique avocado cultivars.
“Advanced DNA technologies, AI and precision breeding are being used to create the avocados of tomorrow, tailored to evolving consumer tastes, new markets and the challenges of climate change,” the company said.
Westfalia will also showcase its collaboration with Swiss agri-tech innovator AgroSustain, presenting sustainable breakthroughs in post-harvest innovation. Together, the companies are trialling Afondo, an edible coating that extends avocado shelf-life while reducing food loss and cutting fungicide use by more than 50 per cent.
Westfalia said the partnership opens new opportunities for both local and international growers and distributors to extend shelf-life while reducing reliance on chemical treatments.
Visitors will have the chance to meet Dani Busseni who recently joined Westfalia as global head of customer marketing and development. He forms part of the newly established customer development team, which brings together market insights, commercial strategy, and category management expertise to drive long-term growth.
By transforming data into actionable strategies and working closely with leading retailers and foodservice partners, the team’s mission is to unlock new opportunities across both fresh and convenience avocado segments.
According to Westfalia, the initiative marks an important step in its commitment to building the future of the category collaboratively, supporting customer success and grower sustainability.
“Fruit Attraction is one of the most important stages for our industry, and this year we are proud to showcase the innovations that will shape the avocado category for decades to come,” said the company’s chief customer officer Wim Destoop. “From breeding the avocados of the future to developing sustainable supply chain solutions and collaborating with our customers, we are committed to driving growth in a way that benefits consumers, retailers, and growers alike.”
