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A Harley Street dermatologist working with British Apples and Pears (BAPL) is promoting apples as a key ingredient for maintaining healthy skin during winter months.

Dr Simon Zokaie, who has teamed up with the industry body to help market British apples, said the primary cause of dull skin in the winter is a lack of moisture and hydration, and that eating an apple a day can help counteract its effects.

'Apples are naturally hydrating and have the ability to brighten and bring radiance to your skin,' he said in a statement. 'Full of essential vitamins and nutrients, apples are a simple, affordable way to ensure you feel good in your skin.'

Containing vitamins A, B complex and C, eating apples regularly benefits your skin by helping to get rid of pathogens and excess oil, BAPL said. While its antioxidants accelerate skin cell rejuvenation.

In addition to many vitamins, apples contain potassium, a type of electrolyte, which helps your cells retain water, BAPL said. They are also 86 per cent water, so snacking on an apple can maintain hydration levels while keeping your skin moisturised and glowing.

Dr Zokaie added: “Snacking on a British apple a day can truly help our skin to thrive and is an easy swap we should all be making this winter so we can feel our best from the inside and out.'

British Apples and Pears is a limited registered company formed in 1990 to organise and develop the promotion of the British apple and pear industry.