Creation by food artist Prudence Staite celebrates start of AVA Magnum season

Scottish producer Angus Soft Fruits has unveiled the ‘World’s Largest Strawberry Crown’ to celebrate the arrival of the AVA Magnum variety onto shelves.

AVA Magnum has created the world’s largest strawberry crown

AVA Magnum has created the world’s largest strawberry crown

Measuring 30 inches in diameter, 31 inches in height and weighing 8kg, the masterpiece used more than 400 AVA Magnum strawberries and took more than 50 hours to craft.

As well as celebrating the Scottish strawberry season, it pays homage to the closing days of the King’s inaugural Wimbledon.

The impressive structure was created by food artist Prudence Staite – known for her impressive collection of designs including an edible labyrinth made out of 10kg of Belgian chocolate to celebrate the launch of the Maze Runner films, a replica Angel of the North made out of chips, and a We Wish You a Merry Christmas playing chocolate vinyl.

The ‘World’s Largest Strawberry Crown’ was inspired by the St Edward’s Crown, which was used in this year’s Coronation. Replicating details of the crown, Staite used AVA Magnum berries to replicate the velvet cap and strawberry flowers for the Ermine band.

Jill Witheyman, head of marketing at Angus Soft Fruits, said: “The AVA Magnum represents a true triumph in the world of strawberries, where flavour, sweetness, and quality converge to create an extraordinary sensory experience.

”It felt fitting for us to celebrate His Majesty’s Coronation year and inaugural Wimbledon, where the nation comes together to savour strawberries, with this incredible piece of art. The strawberries will now be skilfully transformed into strawberry jam and gifted to friends of AVA Berries.”

AVA Magnum is part of Angus Soft Fruits’ AVA Berries range. Exclusively grown by a select group of growers based across Perthshire, Fife and Angus, AVA Berries harness the region’s unique microclimate and daylight hours.

AVA Magnum are currently sold as premium lines in the UK’s top supermarkets including M&S Red Diamond, Aldi’s Specially Selected, Sainsbury’s Taste the Difference, ASDA’s Extra Special and in Costco as AVA Berries.