Company has called for mandatory health reporting for businesses
Frozen food giant Nomad Foods – whose brands include veg specialist Birds Eye, Ledo, iglo, Findus and Frikom – has announced a new commitment to enhanced annual healthy sales disclosure.
Nomad, which has long called for mandatory health reporting for businesses, has voluntarily disclosed its proportion of sales from healthy products since 2017 using the UK government’s Nutrient Profiling Model as the benchmark.
This disclosure has driven healthy innovation and nutritional reformulation, it says, delivering improvements in the proportion of sales from healthy products annually.
The company participated in the 2023/2024 Access to Nutrition initiative (ATNi) to move towards sector alignment on the use of nutrient profile models, and is now adopting all key recommended nutrient profile models for future disclosure.
This approach to reporting represents a ‘best-in-class’ standard for disclosure, according to the company, and marks a significant step forward in encouraging sector-wide alignment on nutrition standards.
As part of the commitment, Nomad Foods is sharing information related to its annual disclosure of branded volume sales through the lens of the four internationally recognised nutrient profiling models recommended by ATNi and the George Institute for Global Health: Health Star Rating, UK government Nutrient Profiling Model, Nutri-Score and WHO Europe Nutrient Profiling Model.
Nomad Foods will commence disclosure in 2026, with transparent methodology and disclosure at a total business, regional and country level.
Lauren Woodley, Nomad Foods’ head of nutrition and sensory science, said: “At Nomad Foods, we are led by robust nutrition science. We are proud to be leaders in health and nutrition, and we are on a journey to transform our strategy and future-proof this leadership.
“The food industry is relied upon to feed and nourish consumers, and therefore sector alignment on definitions of health and standards in disclosure will help to build trust in the industry as well as stimulate healthy innovation and nutritional reformulation. We call on other food industry businesses to adopt the ATNi-recommended Nutrient Profiling Models and approach to disclosure.”
