Brakes launches BFF campaign

Brakes has launched a British Food Fortnight campaign to help chefs capitalise on the growing trend towards seasonal British ingredients.

The catering giant, which is a longstanding supporter of British Food Fortnight, has created a range of resources to help caterers to make the most of the event, with seasonal planners, recipe templates and ideas, as well as grower stories that can be used as part of customers’ own marketing and provenance output.

The company is also offering promotions on some key British lines in the lead up to British Food Fortnight, which takes place from 16 September to 1 October 2023.

The business noted that across Brakes, and fellow Sysco GB company Fresh Direct, there is “a strong commitment to support British agriculture and bringing the best of British produce to professional kitchens”. The companies are actively talking with customers to increase the proportion of British products on their menus, it said, as well as communicating the benefits of British and making customers aware of the range of British produce that is available.

Cathy Amos, head of customer marketing and Love British Food Ambassador, said: “We’ve been supporting Love British Food and British Food Fortnight since it was launched, as we believe it’s a great way to celebrate British food.

“The past year has shown the importance of ensuring a vibrant British agricultural sector and, across Sysco GB, we’re supporting farmers and helping customers to capitalise on British produce. We have representatives on both Love British Food’s schools and hospitals working groups and will continue to work to raise awareness of the variety and seasonality of British products.”