Move is the latest by a retailer to show support for British food suppliers

The Co-op has become the latest retailer to launch a dedicated “Best of British” section on its online delivery website in a commitment to British sourcing.

The Co-op's Best of British landing page

The Co-op’s Best of British landing page

Following on from a similar announcement by Sainsbury’s last month, the c-store chain said it had added the new British section on its same-day delivery website to offer ”a convenient and easy way for member owners and shoppers to browse and order a wide range of quality British-sourced products”.

The retailer also underlined the fact that it is ”a major, long-term supporter of British farmers, growers and local suppliers.” 

Co-op’s new “Best of British” section aims to champion the best British-produced foods available online, including 100 per cent British beef, pork and chicken ranges, fresh fruits, vegetables, eggs, milk and cheese lines.

Adele Balmforth, propositions director at the Co-op, said: “As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.

“The new Best of British pages on our online platform make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.”

Defra secretary of state Steve Barclay added: “UK farmers produce exceptional food to world-class standards. It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food.”