New seven-strong range of exotic and everyday fruits celebrates 100 years since the brand first hit British shelves
Del Monte UK will launch an exlusive range of fresh fruit at Morrisons on 2 November, as the brand marks 100 years in Britain.
The range will be available in over 400 Morrisons stores nationwide and online and includes passion fruit, giant mandarins, oranges, Royal Gala apples, blush pears, Piel de Sapo melon and giant mango.
With prices starting from £2.20, the retailer also plans to support the launch with a ‘3 for £5’ multi-buy promotion, alongside dedicated in-store and online marketing activity.
The launch aims to strengthen Del Monte’s presence at Morrisons while expanding the retailer’s fresh produce offering.
Martin Selley, managing director of Del Monte UK, said: “For generations, Del Monte has been synonymous with quality fruit, and this launch is another step in bringing our expertise and passion for great-tasting produce to more consumers.
”From everyday favourites to more unusual varieties, we’re delighted to offer shoppers even more choice,” he added.
The Del Monte brand originated in California in 1892 and first launched in Britain in 1927.
Emma Spencer, senior buying manager at Morrisons, said: “We’re delighted to be expanding our fresh produce offering with Del Monte, a brand that has been recognised by British shoppers for generations.
“Through offering this exclusive range at great prices we’re looking forward to giving our customers even more reasons to shop at Morrisons,” she added.
The announcement comes as the group reports its financial results for the third quarter ended 25 September (Q3), with earnings and net income increasing following its acquisition of Del Monte Foods.
