Worldwide Fruit says variety has “thrived” amid Britain’s changing growing conditions
New-season British Pink Lady apples hit supermarkets shelves in January, with licensed grower Worldwide Fruit reporting great-quality fruit.
Known for being the first to blossom and the last to be hand-picked, the branded variety is reported to have thrived amid Britain’s changing climate conditions since it first went on sale in 2022.
Worldwide Fruit, one of only two licensees for the variety in the UK, said it is set for its biggest Pink Lady harvest to date in January.
The producer emphasised that it was delighted with this season’s crop and expects supply to last six to eight weeks.
Hannah Mcllfatrick, commercial director at Worldwide Fruit, said: “Growing Pink Lady in the UK has been a significant achievement. Pink Lady is the UK’s biggest fresh produce brand and a firm favourite with our consumers. It’s fantastic to have a British offer, to complement our supplier partners overseas.’
Tony Harding, procurement and technical director at Worldwide Fruit, added: “We are delighted with the fruit quality again this year. Colouration is fantastic, with good texture and the perfect Pink Lady flavour profile. Fruit was harvested in optimum condition.”