Shoppers given chance to win a share of £25,000 as leading salad brand renames best-selling packs in festive makeover

Christmas is a major sales opportunity for prepared salads

Christmas is a major sales opportunity for prepared salads

Florette is giving 50 UK shoppers the chance to win £500 each this Christmas though an on-pack promotion on its best-selling Classic Crispy and Mixed SKUs.

The popular packs have been given a festive makeover and renamed ‘Father Crispy’ and ‘Have a Holly, Jolly Mixed-mas’.

They are available at Sainsbury’s, Tesco, Asda and Ocado from 13 November to the end of December.

Martin Purdy, commercial and marketing director at Florette, said: “Research shows that shoppers are already gearing up for Christmas 2023 with planning carefully, starting earlier and enforcing budgets the tools they will be using to manage the cost of the holidays.

“The cost of living is still impacting so many, with around half of consumers planning to cut back on spending this Christmas. We wanted to add a little festive cheer to the fixture with our eye-catching new packs and the chance to win a sizeable cash prize in the run up to the holidays.”

While salad is synonymous with summer, it enjoys a second sales peak in the run up to Christmas as shoppers prepare for the festivities.

Sales of prepared salads during Christmas week in 2022 were 26 per cent higher than in the week before, with an extra 1.8m packs sold.

Last year, some 9.3 million shoppers and a third of UK households bought leafy salads in the month of December, according to Kantar.

Classic Crispy (or ‘Father Crispy’, as it is currently known) is a mix of red radicchio, lambs lettuce and frisée. The RRP is £3.25 for 450g, £1.70 for 140g, and £1.25 for 90g.

Mixed (or ‘Have a Holly, Jolly Mixed-mas’) combines iceberg, frisée, radicchio and lollo rosso. It sells for an RRP of £3.25 for 450g or £1.25 for 125g.