First two iceberg lettuce SKUs land in mid-May, with range aimed at shoppers on tighter grocery budgets
Florette has launched a new value-tier ‘Essentials’ range as household budgets remain under pressure and another cost-of-living crisis looms.
The range includes high-volume, everyday staples, and the first two additions are Shredded Iceberg and Chopped Iceberg, both available from mid-May.
The former comes in a 500g bag (RRP £2.29) and will launch at Booker and Costco, while the latter weighs 200g (RRP 69p) and will be available from Nisa, TJ Morris and Farmfoods initially.
Florette brand manager Sophie Taylor said: “We know that while shoppers are feeling the continued impact of rising grocery costs, they still actively want to make healthy, nutritious choices for their families. Our new Florette Essentials range has been strategically developed to answer this exact need.
“By offering consumers to buy the brand at an everyday price point, we are proving that you can eat healthy at an everyday price. This drives footfall for our retail partners by stocking a trusted, high-quality brand at great value for the shopper.”
The move forms part of Florette’s brand refresh, which includes a modernised logo and a packaging redesign.
Florette added: “This new era for the brand is underpinned by a commitment to proactive health, high-impact mealtime inspiration, and ESG-led storytelling focused on farming, community, and the planet.”
