UK unwashed salads brand fresh & naked has teamed up with Sony to offer shoppers the opportunity to win Peter Rabbit 2 competition prizes ahead of the film’s release.
The activity will run on pack and across social media for 12 weeks and will encompass the cinematic release of the film at Easter.
Sony has worked with a number of leading food brands such as Cadburys and Homepride to bring Peter Rabbit to life in store.
Commenting on the partnership Thomas Emmerson, G’s account manager, said the fresh produce credentials of fresh & naked are a strong and obvious link to the film plot.
“We have been offered and turned down a number of film partnerships in the past as they have never quite fitted in with the F&N brand values, when we were offered Peter Rabbit 2, the link with salad was obvious from the outset.”
The first Peter Rabbit film, featuring James Corden as the voice of Peter, was the highest grossing family film of 2018.
Fresh & naked is exclusively sold at Tesco, who have worked with G’s on the brand for the past 10 years.
Jordan Blandford Tesco chilled salads buyer: “fresh & naked is a great brand that allows us to test and trial new ideas and concepts for customers, it will be interesting to see how this sort of activity resonates with the Tesco core family customer”
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