Spanish grape producer Frutas La Ballena-Uvasdoce is preparing to launch its convenience brand Fresh Moving in the UK, Germany, France and the Nordic countries early next year, as the Valencia-based company looks to build on the product’s successful launch in Spain.
The brand will be marketed outside Spain from February in three different pack sizes and four different grape combinations, Uvasdoce’s Estrella Miralles said.
Fresh Moving will be available in 90g and 150g ‘snack packs’ and a 500g ‘family pack’ in red, white, seeded and seedless variations.
Miralles added that “a number of major European supermarkets” had already expressed interest in stocking the brand.
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