Brand from Angus Soft Fruits taps into growing demand for giftable and Instagram‑ready produce with new pack design
Good Natured Berries has launched new heart‑shaped strawberry punnets at Morrisons and Booths stores across the UK in time for Valentine’s Day.
Angus Soft Fruits, the producer behind the brand, said the pack is designed to “dial up the fun, flavour and feel‑good factor the brand is known for”, giving people another way of saying “I love you” and tapping into growing shopper demand for gift‑able and Instagram‑ready produce.
Jill Witheyman, head of marketing at Good Natured Berries, added: “These heart‑shaped punnets are fun, eye‑catching and full of the quality people expect from Good Natured. They’re the perfect way to spread a little love, whether it’s date night, mate night or treating yourself.”
The special punnets will be available from Morrisons and Booths stores while stocks last.
