Sainsbury’s brings back popular promotion which encourages more fresh produce consumption

Sainsbury’s has brought back its ’Great Fruit & Veg Challenge’, offering customers the chance to earn additional Nectar points by putting more fruit and vegetables in their shopping baskets.

From Wednesday 23 August to Tuesday 10 October, the Great Fruit & Veg Challenge returns to for the fourth year running, setting customers three personalised portion tasks based on shopping habits and enabling them to earn a minimum of 1,000 bonus Nectar points once all are complete. 

Customers can join the seven-week challenge on the Nectar app at any time, but the supermarket noted that the earlier they participate, the more chances they have to earn extra points. Customers can then spend their bonus Nectar points with partners including Sainsbury’s, Argos, Esso and eBay, or convert them to Avios to put towards a British Airways flight.

Fresh, tinned, frozen and dried fruit and vegetables all count under the promotion.

Last year’s challenge saw 88 million portions of fruit and vegetables purchased throughout the seven-week period, with participating customers buying over three times more fruit and vegetables than those who did not participate.

Alex Lovell, head of loyalty marketing at Sainsbury’s, said: “We know how important it is for our customers to eat a varied and healthy diet, and that’s why we’re bringing back the Great Fruit & Veg Challenge for yet another year.

“The challenge is a great incentive for our customers to purchase more of the fruit and vegetables they love and to add some more variety to their shopping baskets.

“Last year, we saw over 580,000 customers take part and a whopping 106 million bonus points awarded. Now in its fourth year, and with even more points up for grabs, we hope customers will enjoy this year’s challenge.”