Marketing
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NewsProminent utilises neuromarketing
Tomato specialist has established a partnership with Unravel Research to get a complete picture of what drives consumers
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News
Consumer support for Fairtrade “remains strong”
New research suggests that shoppers are staying loyal to Fairtrade products despite the the cost of living crisis
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Article
Is it time for a fresh look at bananas?
Better consumer engagement is the key to shaking up the banana category and increasing sales, says Fyffes’ Juan David Alarcón
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News
Freshfel champions the true face of fresh produce
Association’s Annual Event in Brussels focused on building a fresh image for fruit and vegetables
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Article
RedPop gets a ticket to ride
The new apple variety is riding high in the UK with adverts on London’s double decker buses this spring
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Article
Frutura announces major consolidation in avocados
Frutura-branded Hass avocados will be on sale in North America from the third quarter of this year
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News
South Africans face potential US storm
Accusations of South African arms supplies to Russia angers the US and results in a media storm
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Article
Freshfel issues warning on marketing standard implications
Fresh produce association urges the European Commission to withdraw or amend specific parts of its draft proposal for pre-cut fruits and vegetables
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Article
Pink Lady sponsors new food photography category
The Pink Lady Moments of Joy category is a new addition for the 2023 edition of the Food Photographer of the Year
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Article
New theme for ClemenGold
This year’s ClemenGold campaign to be anchored by a new theme: ‘ClemenGold, your language of love’
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Article
Vog unveils new variety folder highlighting flavours of Marlene
Consortium has teamed up with three-Michelin-starred chef Norbert Niederkofler for its new promotional materials
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Analysis
Positive forecast for global avocado business
The avocado trade will continue to grow in an increasingly competitive market, according to a Rabobank report
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Article
Health and sustainability drive Greenyard partnerships
Group joins forces with The Vegetables Chef and We’re Smart World to promote and innovate for healthy and sustainable diets
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Article
Spain and Portugal team up for new European almond campaign
Three-year campaign will focus on the sustainability and quality of almonds from the Iberian Peninsula
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Video
Fresh Produce India kicks off
Opening session sees Reliance Retail’s Saurabh Raina and WayCool Foods’ Karthik Jayaraman discuss future of fast-developing Indian market
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Advertorial
In&Out sees new challenges for EU fruit and veg sector at Macfrut 2023
Apo Conerpo’s EU co-funded campaign comes to the fore at the Rimini event and launches Shake&Go, a new consumer competition to win 100 portable smoothie makers
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Article
Anecoop looks ahead to positive Bouquet seedless watermelon campaign
Season will be supported by promotions in Spain, France, Czech Republic and Poland
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Article
Expectations are sky high for Cosmic Crisp
The apple variety has made its television debut in Italy and the brand will be promoted from the ground up as part of a major new campaign
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Article
Coca-Cola enters fresh fruit category with Frutura deal
Under the licensing agreement, Frutura will use Coca-Cola’s Minute Maid and Simply brands on fresh fruit for the first time
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Article
New campaign highlights Melones El Abuelo’s heritage
Campaign shows evolution of Spanish melon brand through the ages
