Marketing
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ArticleVanguard, Bloom Fresh and SHB Group partner on Indonesian Ivory promotion
Table grape leaders host series of tastings for the Peruvian-grown premium fruit
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ArticleSassy apples hit South African shelves
New Zealand-developed variety is lighting up South African stores as consumers are introduced to the apple’s ‘new zing’
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NewsNew grape marketing group to address demand shortfall
Frutas de Chile marketing director describes current situation as “unsustainable”
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NewsRedPop apples set to double production by 2028
Italian marketer Vog says it sees excellent opportunities for snack apple brand in Europe and Asia
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NewsFyffes recognised for environmental sustainability contribution
Group wins the ‘Sustainable Project of the Year: Agrifood’ 2025 award at the PwC Business Post Sustainable Business Awards in Dublin
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VideoVideo: VOG homes in on the range to grow demand
Head of marketing Hannes Tauber explains why success in the apple market means offering consumers a broad range of different products
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NewsMajority of Gen Z in UK ‘missing daily fruit and veg target’
New research from Picadeli reveals that 86 per cent of adults aged 18-29 are failing to reach the World Health Organisation’s recommended daily fresh produce intake
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ArticleZespri approves red-fleshed kiwifruit commercialisation in Italy
Approval comes as initial guidance for the 2025/26 season forecasts strong returns for growers
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NewsNew association aims to grow Ukraine’s blueberry exports
Companies representing around 20 per cent of country’s production have formed a new organisation to develop the industry’s commercial interests
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NewsDole Nordic backs Push Report
Swedish initiative works towards a healthy life for all through food
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ArticleStrong start for T&G’s 2025 Jazz apple harvest
First export shipments due to depart Napier Port for Japan, the UK, France and Italy mid-March
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ArticleFresón de Palos signs up Marvel superheroes
Iconic characters are the stars of the Spanish cooperative’s new campaign
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ArticleBerry business bursting with potential
Fruitnet Berry Congress hears how there’s plenty of room for growth in the category – but better marketing is key
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ArticleRockit launches new marketing platform ahead of strong 2025 season
New Zealand snack-sized apple marketer prepares to export over 230mn apples this season
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NewsSummerland Varieties plans global launch for new apple brands
Snowflake is already sold by a number of retailers in Canada, with production of ‘tri-coloured’ Sunpunch apples due to expand
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ArticleInterfel promotes healthier diets for school children
Primary and secondary school students are the main target of Interfel’s Fruit and Vegetables at School programme, aiming to instil better dietary habits through various actions
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ArticleBelgian strawberry suppliers mark start of new season
The strawberry campaign is kicking off in Belgium, with the first sale of the season by BelOrta growers Colembie and Colemberry, and a day of activities planned by Hoogstraten
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ArticleConsumer education key as Sinclair rolls out new compostable label
Sinclair’s senior marketing manager Duncan Jones explains why effective communication with customers and consumers is key to adoption of the new Sinclair-T55 compostable sticker
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NewsDel Monte expands Broccolini reach
Licensing agreement with The Nunes Company “brings Broccolini to more retailers while maintaining premium quality”
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ArticleREO Veiling simplifies identity to REO
Belgian cooperative REO Veiling has changed its corporate identity to REO, accompanied by a new logo and company motto, ‘Together it tastes better’