Marketing
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NewsDel Monte’s Rubyglow Pineapple named Best Food Innovation
Pineapple is recognised at the World Food Innovation Awards 2025, highlighting the company’s ”continued leadership in pineapple innovation”
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NewsFruitful Ventures underlines quality standards with Bloom brand relaunch
Premium brand is used for select range of products supplied by Olympic Fruit, Hoofdman-Roodzant, and Fresh-Pride
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NewsT&G Global expands presence in Asia with new office in Taiwan
Taipei City office is the sixth in-market office in Asia for the New Zealand apple marketer
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NewsFrom Brittany, with pride
Prince de Bretagne’s product manager Pierre Gelebart explains how the collective brand allows small-scale market gardening to continue to thrive
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AnalysisFruit Logistica: Strategies for adapting to changing markets
This Fresh Produce Forum session looked at how flexibility, resilience and adaptability could be improved to survive successfully in volatile and turbulent markets
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CommentComment: Fruitist is on the verge of something berry big
A predicted IPO might be seen as a high-stakes bet on the future of fresh berries, but there is also plenty to be gained
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NewsDorì kiwifruit reveals brand refresh and social media launch
Yellow-fleshed fruit will be promoted on range of social media channels as production and demand continues to grow
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NewsDubai chocolate has not caused a pistachio shortage, say experts
There is no lack of supply, say sources, who point to higher production in Turkey and Iran, and a much bigger overall crop worldwide
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NewsAldi backs British strawberry growers
Retailer says it is cutting the price of its homegrown strawberries to encourage shoppers to buy British
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NewsLast day for Fresh Produce Vietnam discount
Join top names in the business in Ho Chi Minh City on 13-14 May for Fruitnet’s brand-new event on the booming Vietnam market
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NewsVip expands apple marketing drive with ham and cheese pairings
Second Applepairing campaign brings Val Venosta apples together with premium Italian deli products in retail stores
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NewsDel Monte Europe launches Honeyglow bananas
The banana will be available in limited quantities starting late April across major European countries
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NewsBelOrta and Hoogstraten join forces on Belgian blues
The Belgian cooperatives are set to combine their volumes of domestically produced blueberries, boosting the visibility of local blues in Belgian retail, wholesale and specialist shops
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NewsDuroc tomatoes strengthen position on European market
Morocco’s tomato export industry has undergone significant developments during a season marked by both opportunities and challenges, according to Fatiha Charrat, deputy general director of Delassus
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NewsFresh Express kicks off Express Yourself campaign
US salad brand invites consumers to unleash creativity in the kitchen
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NewsDole France hits the road with cycling sponsorship
The fresh produce group is joining forces with AVCA ahead of the cycling season
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NewsFreskon 2025 opens its doors
With 275 exhibitors from 22 countries, organisers TIF-Helexpo says this year’s Freskon represents a “prime opportunity” to highlight fresh produce and strengthen commercial collaborations
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NewsBelOrta launches Belgian Aromia cherry vine tomato
The Belgian cooperative’s launch of homegrown Aromia cherry tomatoes is part of its strategy to expand its premium segment and respond to growing demand for superior taste and localness
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NewsBollo debuts new corporate video
Video sets out the company’s roadmap for a more efficient, sustainable model aligned to the needs of today’s consumers
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NewsAFM puts guacamole centre stage for Cinco de Mayo
New campaign invites consumers to make avocados the star of their celebration