Marketing
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ArticleProspects high for Pink Lady this apple campaign
While total apple volumes from Europe are down this season, Pink Lady expects production to grow by 5 per cent, with quality set to maintain the brand’s high standards
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ArticleGenesis Fresh unveils new-look brand
Refresh reflects company’s expanded product offering and increased market penetration
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ArticleSoluna apple shows promise in Asia, as production expands
The first batch of Soluna apples grown in Europe is expected to be exported to Asia this year, while Australian volumes are forecast to grow by 15 per cent, as momentum builds for the brand in the region
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ArticleHortifrut launches virtual reality tool
BerryReality is an immersive virtual reality experience that presents the berry industry from within
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NewsGrowth potential in berries is “immense”, says new Agrovision CMO
Fadi Karam brings a wealth of experience in confectionery marketing to berry supplier, as it targets new markets across the globe
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NewsStar chef urges Swedish shoppers to ‘go green’ and eat more veg
Stefan Ekengren’s new campaign for Coop Sweden this autumn will be followed by other promotions for Christmas and New Year
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ArticleBelgian Conference pear primed for growth
With good quality expected this season, hopes are high for the Belgian Conference pear on Asian markets, with Thailand recently opening up, while airfreighted vegetables continue to find a place on the market
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NewsTenderland vegetable brand launched in North America
Mexico-based SL Produce aims to build on recent expansion with introduction of new label highlighting responsible agriculture
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ArticleRijk Zwaan: room for sweet pepper growth in Asia
Vegetable seed company Rijk Zwaan hosted a sweet pepper seminar in Hong Kong at the start of September to discuss the “enormous” market potential in the region
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ArticleFraich’Force campaign back for fortnight of promotions
Fraich’Force has returned with a campaign on TV, online and at in-person field events from 1 October until 30 November, encouraging people to try, or to rediscover, fresh fruits and vegetables
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NewsSanLucar sticks with Stuttgart for Champions League promo
Wide range of branded fresh and prepared fruit part of new campaign to promote healthy eating and support social causes
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ArticleTaste research to set new standard for apples, says FruitMasters
Dutch cooperative FruitMasters has launched a new taste guide with the aim of standardising the apple assortment on shelves
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NewsJaffa refreshes brand identity as product range grows
New logo and brighter, bolder visuals to be applied across expanded product portfolio, and rolled out to all Tesco stores in the UK
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ArticleTrade comes together at Summit in Chile
Joint Fruit Logistica and Asia Fruit Logistica business meet-up in Santiago on 22 October provides engaging content and networking opportunities
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NewsKissabel returns with new-season campaigns across US and Europe
Worldwide Fruit’s commercial director Hannah McIlfatrick describes apple range as “unique” and “truly different”
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ArticleEl Ciruelo debuts new slogan
Campaign invites consumers and customers to take better care of themselves
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NewsDaniel Sauvaitre elected president of Interfel
At the elective General Assembly held on 24 September, Daniel Sauvaitre was appointed president of Interfel alongside vice-president Christian Berthe
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ArticleBlue Whale says Candine ready to pack
The first Candine apples of the season are ready for packing, according to Blue Whale’s Mehdi Benaissia, who says the variety is perfect for the Asian market
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NewsFyffes research highlights pineapple storage failings
More than 80 per cent of consumers fail to store pineapples correctly, eating them later than is optimal, the group finds
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ArticleDriscoll’s marks UK brand launch with ‘Devoted to Delicious’ campaign
Driscoll’s officially launches its brand in UK retail sector following acquisition of Berry Gardens Limited in 2022