Marketing – Page 102
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ArticleGerman asparagus season comes early
Regional focus important as campaign begins, according to one of country's leading marketers Landgard
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ArticlePink Lady a big hit with the kids
A CTIFL study into French children's apple tastes puts Pink Lady at the top, as the brand looks to continue targeting this age group
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ArticleDouble win for Emirates SkyCargo
Freight division of Dubai-based airline lands prestigious awards in both Los Angeles and Turkey
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ArticleMelinda brand adds berries and cherries
Leading Italian apple brand set to be used to market soft fruit produced in Trentino's Val di Non region
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ArticleMcDonald’s extends free fruit campaign
The fast food giant has revealed plans to have fruit giveaway initiatives operating in 19 European countries this year
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VideoMcDonald's gives away fresh fruit
Company says monthly give-aways in UK and France are key to boosting fruit consumption among its young customers
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ArticleLocal insights at Asiafruit’s China event
Experts on online fruit retailing and distributing into fast-emerging tier-two cities to speak at Asiafruit Market Insight in Hangzhou
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ArticleFlorette rolls out Disney apple packs
Marketer known best for bagged salads has received backing of Spain's 5 al Día healthy eating programme
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ArticlePineapple importer wants us to go topless
Major European retailer assessing potential cost saving to be made by removing crowns prior to shipping
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ArticleFirst licence deal for Modì in US
California-based grower Farmington Fresh to plant Italian apple variety following agreement signed in Berlin
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ArticleDriscoll's launches Valentines campaign
Group creates special Valentine's cards that will be given away with punnets of strawberries
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ArticleCargo recognition for Emirates
Freight division SkyCargo lands two industry awards at the start of the year
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ArticleEU produce sector launches task-force
Europe's fruit and vegetable sector has launched a task-force to coordinate participation in European innovation projects
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ArticleSpanish produce set for major German push
Edeka’s year-long campaign will reach millions of German consumers
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ArticlePrince de Bretagne airs Berlin plans
The French vegetable marketer will be present at Fruit Logistica with its whole network, as well as celeb chef Jean Imbert
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ArticleClemcott kicks off 2014 campaign
Supplies will be available from January through to the end of April
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ArticleWorldwide Fruit to market Piqa fruit
UK importer signs exclusive deal with Australasian marketer Prevar to sell innovative range of pear cultivars
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ArticleCanny card trick to boost fresh produce
Life-size cut-outs of doctors and nurses placed within fruit and veg section at a Morrisons store lead to big sales increase
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ArticleDutch groups form GroentenFruit Huis
DPA and Frugi Venta establish new association to represent interests of fruit and veg industry in the Netherlands
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ArticleSafmarine lands Hellmann award
Group is awarded the 2013 bronze Hellmann Worldwide Logistics Carrier of the Year prize