Marketing – Page 113
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ArticleNew campaign for Picota cherries
Producers of Spanish Picota cherries will focus this year's campaign on enhancing UK shoppers’ understanding of the fruit’s origin
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ArticleDamco lands IPL awards double
Logistics group picks up importer's Service Provider of the Year and Clearing and Forwarding Agent of the Year awards
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ArticleDisney bans junk food advertising
Company draws praise from Michelle Obama for taking pioneering step towards helping improve health of young consumers
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ArticleAn idea to sell fruit like hot cakes
For every kilogramme of fruit or vegetables sold in the EU, the European Commission would take €0.01 – by a rough estimate, that would give us one billion euros to spend
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ArticleFreshfel revamps Fresh Quality Guide
Fresh produce association announces the release of its new guide to marketing fresh produce in the European market
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ArticleInnocent leads social brands league table
Smoothie specialist comes out on top of Headstream's annual list of UK brands taking the lead in the age of social media
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ArticleNordic event inspires fresh produce trade
FRESH Congress offers food for thought about the future development of the European fruit and vegetable business
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ArticleUK promotes naturalness of organics
The second part of the organic movement's three-year promotional plan, 'Organic naturally different', has been launched in the UK
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ArticleClaus Meyer opens FRESH
Danish restaurateur launches Copenhagen congress with passionate explanation of how countries around the world might create national cuisines to be proud of
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RSA Avocado Manifesto launched
'Give consumers what they want and sell more avocados' is aimed at UK importers, packers, buyers and category managers
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Morrisons triumphs at Re:fresh Awards
UK's fourth-largest food retailer scoops best multiple retailer and best overall trader awards at annual industry gathering
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ArticleBrittany celebrates early veg
French marketer Prince de Bretagne is looking to emphasise seasonality as it promotes the arrival of its early vegetable offering
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ArticleBerryWorld raspberry to mark Jubilee
The Diamond Jubilee variety will hit UK supermarket shelves this autumn
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ArticleUK campaign a success for French apples
In-store promotions in supermarkets and wholesale markets have ensured a successful season in the UK for Le Crunch
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Award for RSA maritime education programme
Lawhill Maritime Studies initiative wins the international Seatrade Investment in People award
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ArticleNZ Zespri kiwifruit hits Qatar
The arrival in Qatar of Zespri's new season kiwifruit from New Zealand has been backed by its strongest-ever campaign
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DimmidiSì driving sales at Mille Miglia
Directors of Italy's leading fresh convenience supplier La Linea Verde prepare to compete in world-famous road race
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ArticleZon products to feature on Dutch TV
Speciality cooking channel 24Kitchen set to promote Zon fruit and vegetables for 20 weeks during Verstips programme
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ArticleFirst PR campaign for Fresh Herb Company
Campaign runs through until September and includes launch of a new website and magazine recipe promotions
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ArticleDutch and Belgians back German promo
VLAM and Fruit Vegetable Agency Holland join BVEO and DHFV in launching a new, three-year 5-a-day poster campaign