Marketing – Page 118
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ArticlePink Lady reveals digital plans
The apple brand is set to focus on its online presence in 2013 in order to foster closer relationships with consumers
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ArticleSATI focuses on ethical message
Marketing campaign for South African table grapes in UK will focus on the ethical attributes of the country
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ArticleUK ahead of Europe on '5 a day'
New study finds 22 per cent of UK consumers eat at least five portions of fruit and vegetables each day
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ArticleKiku confirms IMS sponsorship deal
Apple brand marketer secures three-year deal to support the International Mountain Summit in South Tyrol
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ArticlePom Wonderful outlines UK push
Pomegranate juice brand is investing heavily in a major UK marketing campaign to hit screens in March and April
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ArticleGreenVale celebrates brand anniversary
Group celebrates landmark for its first branded potato product
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FRESH returns to Paris in 2013
Leading conference event for Europe's fresh produce business to mark tenth anniversary with return to French capital
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ArticleCamposol upbeat for asparagus deal
Promotional activities in Europe will support supply volume entering the market over the coming months
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ArticleBaltic Berry expands in 2013
Polish company expects higher yields in 2013 as it targets new markets in Scandinavia and France
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ArticleSavéol set for strawberry campaign
The campaign for the French co-operative's strawberries will centre this season on their Saveur de l'Année 2013 status
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ArticleGlamour kicks off Spanish cherry campaign
SAT Edoa is anticipating an earlier start to the Glamour cherry campaign this year, aiming for a 15 March start
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ArticleSpecial Fruit sells first Clerys
Clery strawberry sales kick off for the Belgian importer, while expectations are high for Peruvian and Spanish blueberries
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ArticleGuadeloupe PGI melons get first outing
The first campaign for Guadeloupe's PGI-certified melons is underway, with French minister Victorin Lurel attending the launch at Rungis
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ArticleBrazil launches Jaíba fruit brand
The certificate of origin will add value to Silva bananas, Tahiti limes, Palmer mangoes and Formosa papayas from northern Brazil
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ArticleRewe extends green label to fresh produce
German retailer confirms it wants to extend its sustainability brand Pro Planet to fresh fruit and vegetables
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ArticleMarketing drive for Comber Early potatoes
Northern Irish growers and packers are aiming to maximise the potential of PGI status for New Season Comber Early potatoes
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ArticleDanone to sell stake in Chiquita JV
Multinational said to be pulling out of fruit juice venture in which it became majority shareholder just three years ago
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ArticleKiku takes first stand at Fruit Logistica
Premium apple brand preparing to exhibit for first time at Berlin show, following recent expansion worldwide
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ArticleVOG outlines Marlene campaign
Marketing activities are taking place in the Netherlands and Belgium throughout January and February
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ArticleCooperatives announce topfruit partnership
Fruit Growers Alliance and Fruitlink merge with the aim of strengthening the UK supply chain