Marketing – Page 119
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ArticleUK leafy salads gain EU backing
British Leafy Salads Association offered co-funding by EU to promote benefits of leafy salads in the country
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ArticleTesco goes festive with further initiative
The Big Christmas Price Drop will see a reduction in price on a further 1,000 everyday products
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ArticleKIKU launches video competition
International apple brand invites public to submit a KIKU-related video entry to win prizes including an Apple iBook and iPad
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ArticleAmcor apple pack lands award
Packaging group's Taste the Difference apple pack for Sainsbury's lands top prize in its category at UK Packaging Awards
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ArticlePink Lady caters for kids
The European apple brand has launched a new product targeted specifically at children: PinKids
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ArticleAsian motivation for T&G takeover
The expanding fresh produce market in Asia has been listed as the motivation for BayWa’s takeover bid for Turners & Growers
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ArticleEU pledges €17m to promote fruit and veg
European Commission approves programmes in 11 member states to help fruit and vegetable sector's recovery from E coli crisis
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ArticleArgentina launches blueberry campaign
Promotions will focus on the European market and highlight the availability, reliability and quality of Argentinean fruit
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ArticleAsda enjoys solid Q3
Walmart International's Doug McMillon reveals in an analyst conference call that comparable sales climbed 1.3 per cent
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ArticlePink Lady enhances digital efforts
The apple brand is being given a boost with a whole range of digital initiatives, including a new website
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ArticleTurks turn to spinach and oranges
Study of consumption habits in Istanbul shows that spinach and oranges are the most popular winter fruit and vegetable respectively
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ArticleGerman consumers sample apple varieties
Rhineland Provincial Fruit and Vegetable Producers Union to offer samples of apple varieties at consumer fair in Essen
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ArticleNew promotions for Antilles bananas
The new marketing campaign from UGPBAN stresses the Frenchness of bananas from the French Antilles
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ArticleFraich'kids combines learning and fun
The aim of the new roadshow is to educate French children about fresh produce while encouraging them to enjoy themselves
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ArticleAldi Süd trials produce promotion
German discounter trials new marketing campaign to boost sales of fruit and vegetables
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ArticleVLAM campaigns for mushrooms
The Flemish organisation's mushroom campaign features in-store tastings and a new recipe website
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ArticleInterfel reveals new logo
The French organisation has decided to alter its communication strategy in order to highlight the workers' role in the sector
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ArticleAnecoop launches exotics range
Bouquet Exotic range introduced to meet rising demand for tropical fruits in Europe
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ArticleRoselare hosts tasting session
The Belgian town recently organised a day of autumn and winter vegetable tastings to promote the Flandria label
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ArticleCall for Murcia fresh produce brand
Spanish association says brand highlighting Murcian identity would help restore competitiveness among region's exporters