Marketing – Page 124
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ArticleInnocent Drinks cancels Olympic festival
Smoothie and juice marketer abandons plans for sports-themed summer event in London due to poor ticket sales
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ArticleNew ad hits French cinemas
A new promotional advertisement is being shown in French cinemas to explain the hard work that is done in the fresh produce sector
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ArticleSuccess for We Care, You Enjoy
Andalusian campaign marketing fresh produce in Germany is hitting major audiences in the country
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ArticleJaffa reveals competition winners
Space Hoppers for Schools competition, aimed at promoting a healthy lifestyle, proves a success in the UK
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ArticlePink Lady photo awards opens for entries
The second edition of the international Pink Lady Food Photographer of the Year has opened for entries
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ArticleFunding blow for RSA campaign in Asia
South Africa’s efforts to develop presence in Asia suffer major setback with forced withdrawal of official participation in Asia Fruit Logistica
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ArticleBLSA launches new salad campaign
British Leafy Salads Association launches three-year campaign aiming to promote health benefits of leafy salads
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ArticleNew campaign for Picota cherries
Producers of Spanish Picota cherries will focus this year's campaign on enhancing UK shoppers’ understanding of the fruit’s origin
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ArticleDamco lands IPL awards double
Logistics group picks up importer's Service Provider of the Year and Clearing and Forwarding Agent of the Year awards
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ArticleDisney bans junk food advertising
Company draws praise from Michelle Obama for taking pioneering step towards helping improve health of young consumers
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ArticleAn idea to sell fruit like hot cakes
For every kilogramme of fruit or vegetables sold in the EU, the European Commission would take €0.01 – by a rough estimate, that would give us one billion euros to spend
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ArticleFreshfel revamps Fresh Quality Guide
Fresh produce association announces the release of its new guide to marketing fresh produce in the European market
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ArticleInnocent leads social brands league table
Smoothie specialist comes out on top of Headstream's annual list of UK brands taking the lead in the age of social media
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ArticleNordic event inspires fresh produce trade
FRESH Congress offers food for thought about the future development of the European fruit and vegetable business
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ArticleUK promotes naturalness of organics
The second part of the organic movement's three-year promotional plan, 'Organic naturally different', has been launched in the UK
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ArticleClaus Meyer opens FRESH
Danish restaurateur launches Copenhagen congress with passionate explanation of how countries around the world might create national cuisines to be proud of
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RSA Avocado Manifesto launched
'Give consumers what they want and sell more avocados' is aimed at UK importers, packers, buyers and category managers
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Morrisons triumphs at Re:fresh Awards
UK's fourth-largest food retailer scoops best multiple retailer and best overall trader awards at annual industry gathering
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ArticleBrittany celebrates early veg
French marketer Prince de Bretagne is looking to emphasise seasonality as it promotes the arrival of its early vegetable offering
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ArticleBerryWorld raspberry to mark Jubilee
The Diamond Jubilee variety will hit UK supermarket shelves this autumn