Marketing – Page 130
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ArticleHavelock welcomes FLIA nomination
The company's Rockit apple has been selected as one of the 10 nominees for the 2011 Fruit Logistica Innovation Award
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ArticleBftS activities head across Europe
The campaign will shortly kick off promotions for Chilean, Argentinean and Uruguayan blueberries in Germany and Denmark
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ArticleInnovation Award nominees revealed
The prestigious Fruit Logistica Innovation Award will once again honour outstanding new products and services
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ArticleEC to overhaul product quality labels
Proposal in place to bring "clarity" to EU schemes by placing them under one single piece of legislation
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ArticleRSA campaign returns to Germany
Following the success of the 2009/10 promotional drive, the Fruits from South Africa campaign will hit retailers again this month
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ArticleJingold plans Berlin appearance
Company set to show video underlining its ability to supply premium, high-quality green- and gold-fleshed kiwifruit
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ArticleThe square root of Italian produce
Piazza Italia remains one of the highlights of Fruit Logistica, showcasing of some of Italy’s leading fresh produce companies
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ArticleCamposol to roll out German promotions
Peruvian fresh produce giant is targeting increased white asparagus consumption on European market
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ArticleEU promotion turns to kiwifruit
European Flavors project set to encourage greater consumption of EU kiwifruit in countries such as the US, Russia and Japan
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ArticleCosta de Almeria to launch 'Q Delicias'
Spanish cooperative to launch ready-to-eat range as part of drive to differentiate business
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ArticleUnica ‘to develop new brands’
Spanish group 'in talks' with US and Israeli companies to develop possible new brands
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ArticleSpanish salads target UK growth
Spanish grower Natural & Salads has begun a new campaign to promote winter salads in the UK market during the winter months
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ArticleBanacol celebrates 30th anniversary
Special stickers are being affixed to bananas to mark the Colombian group's 30th year of exporting the fruit
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ArticleCVVP launches Clemcott campaign
Variety club aims to create an impact for Spanish citrus brand with major marketing campaign
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ArticleFPC helps rescue School Fruit Scheme
UK fresh produce association says that lobbying helped to pull the School Fruit Scheme in the country 'from the brink'
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ArticleFreshfel highlights fruit image 'misuse'
A new study has revealed the frequency with which the image and name of fresh fruit is used by other food sectors
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ArticleAdvertising push for DimmidiSì soups
La Linea Verde's branded vegetable soups range features in a new advertising campaign being run on Italian television
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ArticleAldi Nord promotes private label
For the first time in its history, the German discounter is set to market its own brands via a major consumer-facing campaign
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ArticleDole launches salad iPhone app
Inspired by the on-pack Dole Salad Guide, the 'Mix it Up!' iPhone tool offers users recipes, serving suggestions and pairing ideas
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ArticleEosta named top Dutch fresh food firm
Leading organic fruit and vegetable supplier tops the country's prestigious annual Vers Top 100 ranking