Marketing – Page 131
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ArticleAngela Merkel backs apple campaign
Apples from Germany promotion receives timely boost from head of country's government as harvesting comes to a close
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ArticleFreshconex Route highlights key companies
A new marketing tool will help showcase those Fruit Logistica exhibitors also presenting products for the convenience sector
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ArticleSpanish salads campaign for UK
Natural & Salads launches winter salads campaign with British sister company Das International
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ArticleIntercitrus aims to boost citrus sales
Spanish citrus group launches promotional drive, with focus on raising childrens’ fruit consumption
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ArticleZespri begins new marketing campaign
Promotions underway as European season begins, with range of marketing activities set to take place in key markets
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ArticleUS export promotions face cuts
The Market Access Programme has been named on a list of bodies that could face budget cuts in the US
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ArticlePink Lady graces European screens
Following a highly successful campaign in 2009/10, the leading apple brand returns once again with a special television advertisement designed to kick-start the new season
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ArticleDriscoll's of Europe confirms merger
Board of directors approves acquisition of non-farming assets of Alconeras to create a unified Europe-wide organisation
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ArticleLe Crunch targets UK wholesalers
The new Le Crunch campaign aims to convince UK wholesalers to choose French apples
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ArticleChiquita settles in 'terrorist payment' case
Multinational to pay money to stakeholders in plaintiffs' legal fees and pass a new 'terrorist payment' resolution
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ArticleBrand Dossier | Oscar
Developed 30 years ago, Prim’land’s Oscar has grown to become a leading name for French kiwifruit
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ArticleUniversity tour for Chile's Hass avocados
An ambassador for Hass avocados has kicked off her tour of the UK, visiting universities across the country
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ArticleFyffes recognised with carbon standard
Fresh producer distributor has been handed the Carbon Trust Standard after making strides in carbon reduction
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ArticleSpain anticipates bumper persimmon crop
Growers are forecasting record production of 50,000 tonnes following good weather and new plantings
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ArticleRubens apple lands awards haul
Variety scoops seven awards at the recent National Fruit Show in the UK, including the title of Best Apple in Show
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ArticlePink Lady plans new TV push
Pink Lady is set to launch a new TV advert in Europe, as the apple brand looks to build on last year's successful campaign
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ArticleMinister mulls Minogue mango
A new mango variety could be named after pop singer Kylie Minogue if one Australian official has his way
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ArticleNew Spanish salad unit opens
Spanish leafy salad producer Natural & Salads has set up Natural Salads Direct to develop direct supply from grower to customer
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ArticleGrowers concerned over NZ Jazz returns
Following a recent cut in forecast returns for the trademarked apple, growers say they are considering alternative varieties
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ArticleChile kicks off UK avocado campaign
A week of special marketing activities in the UK heralds the start of peak avocado supplies from Chile